One Man Crew views ethics and responsible actions as a foundation. I
like to hold myself to a high standard of conduct, and in making any
filmed piece, I will want to stay within certain expectations of ethics.
If the concept for a piece is NON-ARTISTIC, I can accept the work so long as:
the concept would not require me to endorse, explicitly or
implicitly, any grossly irresponsible or recklessly dangerous practice.
making this concept into film would not require me to direct, or
participate in, any grossly irresponsible or recklessly dangerous
I don't judge the concept as being of a victimising nature.
the concept would not require acts which breach the ethical
obligations on me from an existing qualification (Permaculture Design
One Man Crew endeavours to support honest communication. In making a
non-artistic piece, I would encourage your concept to be informative
rather than persuasive. For this reason, I will avoid work that involves
I define an advertisement as being a form of communication that;
is intended to create, or reinforce, a bias towards a product,
service, brand or industry, including through the use of negative
advertising against competitors.
is part of a campaign to create social attitudes or conditions more
favourable to a product, service, brand or industry (public relations).
is designed to subvert rational decision-making.
entails the prominent and excessive use of brand & product
names, and logos (modest & sparing use of a business name, image
& web address are acceptable).
If the concept for a piece is ARTISTIC, I can accept the work so long as:
the process of making this concept to film does not require recklessly dangerous activities.
the process of making this concept to film would not require acts
which breach the ethical obligations on me from an existing
qualification (Permaculture Design Certificate).
the artistic concept is not being used as a means to exploit a loophole.
Last but not least and in all cases, if I'm part of a team, I prefer to avoid the use of hierarchy.
I have the right to make independent judgement calls about what
concepts I find acceptable. Further, I also have the right to decide
which concept falls within which criteria. If your concept is one I
would not want to be involved in, don't be discouraged! I can always
negotiate to find a positive, constructive and consistent way of
expressing what you want to express.